Curriculum · product management
The Practice Map
A zero-to-expert path across 6 career levels and 59 skills. Earn mastery by proving the judgment, not by clearing checkboxes.
What the job actually is, and the shared language to do it.
What a PM is, what a PM is not, and how the work fits together.
How product, engineering, and design build together.
Enough technical and quantitative fluency to be dangerous.
Execute cleanly: specs, stories, and a backlog that ships.
Own outcomes: discover, prioritize, measure, experiment.
Set strategy and move people who don’t report to you.
Multiply teams through judgment, framing, and leverage.
Build the org and the operating model that builds product.
Run a full product cycle under pressure. Each rung retunes the same engine for a higher altitude and opens when you certify the level below it. Replay any open rung as often as you like.
Learn the loop with slack in the system and a forgiving deck.
Start hereInherit a mess: high tech debt, low morale, two customers at the door.
Certify Foundations to unlockNo revenue yet and effort mostly hidden. Find signal before you scale.
Certify Associate PM to unlockDemand outruns the team. Sequence a dependency web and say no well.
Certify Product Manager to unlockA regulator in the room and a hard date. Trade speed against scrutiny.
Certify Senior PM to unlockGo deep on a domain once you reach Senior. These run beside the ladder, not on it.
Loops, funnels, and retention as a system.
Products whose customers are other builders.
Evals, prompt & context engineering, agents, AI-fit judgment.
Packaging, pricing, and the business model.
Two-sided liquidity, matching, and trust.
How buyer, user, and motion differ across the divide.
Finding product-market fit from nothing.